Vol 32, No 1 (2014)

Journal of Case Studies

Table of Contents

Editorial Board

Editorial Board
Leigh W. Cellucci
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i-ii

From the Editors

TOTAL CASE: Suggestions for Improving Case Writing
Craig Davis, Cara Peters, Leigh W. Cellucci
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1-9

Abstracts

Theo Chocolate--Doing Well by Doing Good
Alva Wright Butcher, Paula Wilson
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10
Superman: Man of Steek!...Or...Man of Boycott?
Bradley W. Brooks, Steven M. Cox, Karen Shearer Dunn, Michael Kobre
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11
Fired For Being Too Attractive
Mark A. Johnson, James P. Jolly
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12
Flash Mob "Invades" Sleepy Rural Town
Lorie A. Tuma, Roy A. Cook, Kara Waldecker
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13
You Are Not Good Enough
Donald A. Carpenter, Kay A. Hodge
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14
When "You're Fired" Is Not An Option: A CEO's Dilemma
Fredricka F. Joyner, David W. Frantz, Barbara Smolnikar
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15
Change Management At Mars Publishing House
Jacinto C. Gavino, Edwin J. Portugal, Daisy T. Briones
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16
Succession Planning and Leadership at DRYCO, Inc.
George L. Whaley, Paula Walker
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17
Absolut Vodka's First Limited Edition For Chinese Consumers
Yifu Lu, Craig Davis
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18

Cases

Theo Choloclate-Doing Well By Doing Good
Alva Wright Butcher, Paula A. Wilson
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19-36
Superman: Man of Steel!...Or...Man of Boycott?
Bradley W. Brooks, Steven M. Cox, Karen Shearer Dunn, Michael Kobre
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37-48
Fired for Being Too Attractive
Mark A. Johnson, James P. Jolly
PDF
49-53
Flash Mob "Invades" Sleepy Rural Town
Lorie A. Tuma, Roy A. Cook, Kara Waldecker
PDF
54-59
You Are Not Good Enough
Donald A. Carpenter, Kay A. Hodge
PDF
60-64
When "You're Fired" Is Not An Option: A CEO's Dilemma
Fredricka F. Joyner, David W. Frantz, Barbara Smolnikar
PDF
65-77
Change Management at Mars Publishing House
Jacinto C. Gavino, Edwin J. Portugal, Daisy T. Briones
PDF
78-92
Succession Planning and Leadership at DRYCO, Inc.
George L. Whaley, Paula Walker
PDF
93-108
Absolut Vodka's First Limited Edition For Chinese Consumers
Yifu Lu, Craig Davis
PDF
109-118