Table of Contents
Editorial Board
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Editorial Board 2017-2018
Leigh W. Cellucci, Cara Peters, Jenyqua Young
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i-ii
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From the Editors
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Time to Say Goodbye
Cara Peters, Leigh W. Cellucci, Jenyqua Young
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1-7
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Abstracts
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A Tree Dies and a Pub Suffers
Steven Cox, Jim Foster, Tim Burson, John Repede
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8
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dusitD2 Hotel Constance Pasadena
Yang Zhang, Stephen J.J McGuire, Kern Kwong, Niyati Gosalia, Manika Tiwari, Neda Abousaidi
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9
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Forum Credit Union: Implementing a First-Time Home Buyer Program
Daniel H. McQuiston
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10
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General Motors: The ignition switch from hell
Isaac Wanasika, Suzanne L. Conner
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11
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If You Can’t Take the Heat, Get Out of the Kitchen: Calculating the Costs of a Fire at Southern Hospitality Inn
Christine Ladwig, Dana Schwieger, Raven Lawhorn
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12
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Managing Innovation without Managers: Valve Corp.
David Thornblad
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13
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Northflow Solutions, Inc.: Using ABC to create a new pricing model
Steven Johnson, Paul Brennan
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14
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Robin’s Risky Re-Do: A Services Marketing Challenge
Donna A. Smith, Timothy P. Brotherton
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15
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Scooterino: Ride Sharing in Rome
Aruna Chandra, Sandeep Bhowmick, Ayoub Chaabi, Brien Smith
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16
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Sears’ Spinoff of Lands’ End
Shane Van Dalsem
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17
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The Charlotte Hornets: Resurrecting a Brand, Rescuing a Franchise
Timothy E. Burson, William L. Sparks, Bradley W. Brooks
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18
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Cases
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A Tree Dies and a Pub Suffers
Steven Cox, Jim Foster, Tim Burson, John Repede
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19-21
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dusitD2 Hotel Constance Pasadena
Yang Zhang, Stephen J.J. McGuire, Kern Kwong, Niyati Gosalia, Manika Tiwari, Neda Abousaidi
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22-52
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Forum Credit Union: Implementing a First-Time Home Buyer Program
Daniel H. McQuiston
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53-65
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General Motors: The ignition switch from hell
Isaac Wanasika, Suzanne L. Conner
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66-81
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If You Can’t Take the Heat, Get Out of the Kitchen: Calculating the Costs of a Fire at Southern Hospitality Inn
Christine Ladwig, Dana Schwieger, Raven Lawhorn
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82-91
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Managing Innovation without Managers: Valve Corp.
David Thornblad
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92-107
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Northflow Solutions, Inc.: Using ABC to create a new pricing model
Steven Johnson, Paul Brennan
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108-114
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Robin’s Risky Re-Do: A Services Marketing Challenge
Donna A. Smith, Timothy P. Brotherton
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115-130
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Scooterino: Ride Sharing in Rome
Aruna Chandra, Sandeep Bhowmick, Ayoub Chaabi, Brien Smith
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131-143
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Sears’ Spinoff of Lands’ End
Shane Van Dalsem
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144-162
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The Charlotte Hornets: Resurrecting a Brand - Rescuing a Franchise
Timothy E. Burson, William L. Sparks, Bradley W. Brooks
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163-172
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