Table of Contents
Editorial Board
Editorial Board 2015-2016
Leigh W. Cellucci
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i-iii
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From the Editors
Cases in the Classroom: Part C
Leigh W. Cellucci, Cara Peters, Michael H. Kennedy, Eric William Woodruff
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1-10
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Abstracts
The Path Forward for Dusty Rocker Boots
Don Pope, Jim Litton
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11
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Rebranding Downtown Fletcher: A Case of Strategic Marketing for a Non-Profit Organization
Mary C. Martin, Jill D. Moeder, Michael J. Martin, Henry Schwaller IV, Stacey Smith
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12
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Scarlet Lane Brewing Company: Carving Out a Niche in the Craft Beer Market
Daniel H. McQuiston, Craig B. Caldwell
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13
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Singer Neil Young Boycotts Starbucks Over Vermont's GMO Labeling Law
Paul E. Olsen, Karen Popovich, Alexandra Brenock
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14
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Starbucks Enters India: The Indomitable Competitor or Underdog?
Karen A. Berger, Laura J. Blake
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15
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Starbucks In India
Pradeep Gopalakrishna, Rajewshwari Victor, David Fleischmann
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16
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The Kick Seen 'round the World: A Case Study in Crisis Management and Corporate Governance
Jeremy J. O'Connor, Kelly A. Phipps, Tracy R. Blasdel
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17
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The Revenue Side of the Responsibility-Centered Management (RCM) Model at Regional State University
Marvin L. Bouillon, Clemense Ehoff Jr., Kenneth A. Smith
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18
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Wal-mart N'est Une Banque
Marco Pagani, Asbjorn Osland, Andrew Borchers
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19
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Cases
The Path Forward for Dusty Rocker Boots
Don Pope, Jim Litton
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20-24
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Rebranding Downtown Fletcher: A Case of Strategic Marketing for a Non-Profit Organization
Mary C. Martin, Jill D. Moeder, Michael J. Martin, Henry Schwaller IV, Stacey Smith
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25-44
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Scarlet Lane Brewing Company: Carving Out a Niche in the Craft Beer Market
Daniel H. McQuiston, Craig B. Caldwell
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45-62
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Singer Neil Young Boycotts Starbucks Over Vermont's GMO Labeling Law
Paul E. Olsen, Karen Popovich, Alexandra Brenock
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63-74
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Starbucks Enters India: The Indomitable Competitor or Underdog?
Karen A. Berger, Laura J. Blake
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75-91
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Starbucks In India
Pradeep Gopalakrishna, Rajewshwari Victor, David Fleischmann
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92-101
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The Kick Seen 'round the World: A Case Study in Crisis Management and Corporate Governance
Jeremy J. O'Connor, Kelly A. Phipps, Tracy R. Blasdel
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102-110
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The Revenue Side of the Responsibility-Centered Management (RCM) Model at Regional State University
Marvin L. Bouillon, Clemense Ehoff Jr., Kenneth A. Smith
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111-120
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Wal-mart N'est Une Banque
Marco Pagani, Asbjorn Osland, Andrew Borchers
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121-127
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