Vol 34, No 2 (2016)

Table of Contents

Editorial Board

Editorial Board 2015-2016
Leigh W. Cellucci
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i-iii

From the Editors

Cases in the Classroom: Part C
Leigh W. Cellucci, Cara Peters, Michael H. Kennedy, Eric William Woodruff
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1-10

Abstracts

The Path Forward for Dusty Rocker Boots
Don Pope, Jim Litton
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11
Rebranding Downtown Fletcher: A Case of Strategic Marketing for a Non-Profit Organization
Mary C. Martin, Jill D. Moeder, Michael J. Martin, Henry Schwaller IV, Stacey Smith
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12
Scarlet Lane Brewing Company: Carving Out a Niche in the Craft Beer Market
Daniel H. McQuiston, Craig B. Caldwell
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13
Singer Neil Young Boycotts Starbucks Over Vermont's GMO Labeling Law
Paul E. Olsen, Karen Popovich, Alexandra Brenock
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14
Starbucks Enters India: The Indomitable Competitor or Underdog?
Karen A. Berger, Laura J. Blake
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15
Starbucks In India
Pradeep Gopalakrishna, Rajewshwari Victor, David Fleischmann
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16
The Kick Seen 'round the World: A Case Study in Crisis Management and Corporate Governance
Jeremy J. O'Connor, Kelly A. Phipps, Tracy R. Blasdel
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17
The Revenue Side of the Responsibility-Centered Management (RCM) Model at Regional State University
Marvin L. Bouillon, Clemense Ehoff Jr., Kenneth A. Smith
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18
Wal-mart N'est Une Banque
Marco Pagani, Asbjorn Osland, Andrew Borchers
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19

Cases

The Path Forward for Dusty Rocker Boots
Don Pope, Jim Litton
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20-24
Rebranding Downtown Fletcher: A Case of Strategic Marketing for a Non-Profit Organization
Mary C. Martin, Jill D. Moeder, Michael J. Martin, Henry Schwaller IV, Stacey Smith
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25-44
Scarlet Lane Brewing Company: Carving Out a Niche in the Craft Beer Market
Daniel H. McQuiston, Craig B. Caldwell
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45-62
Singer Neil Young Boycotts Starbucks Over Vermont's GMO Labeling Law
Paul E. Olsen, Karen Popovich, Alexandra Brenock
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63-74
Starbucks Enters India: The Indomitable Competitor or Underdog?
Karen A. Berger, Laura J. Blake
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75-91
Starbucks In India
Pradeep Gopalakrishna, Rajewshwari Victor, David Fleischmann
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92-101
The Kick Seen 'round the World: A Case Study in Crisis Management and Corporate Governance
Jeremy J. O'Connor, Kelly A. Phipps, Tracy R. Blasdel
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102-110
The Revenue Side of the Responsibility-Centered Management (RCM) Model at Regional State University
Marvin L. Bouillon, Clemense Ehoff Jr., Kenneth A. Smith
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111-120
Wal-mart N'est Une Banque
Marco Pagani, Asbjorn Osland, Andrew Borchers
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121-127