Winds of Change at Measurement Equipment Supply Company, Inc.

Abstract

Bill Smith was the long-time owner/operator/CEO of Measurement Equipment Supply Company, Inc. (MESCO), a distributor of pressure, flow, and temperature measurement equipment for the oil and gas industry in West Texas and eastern New Mexico.  A recent phone call from an equipment manufacturer brought urgency and clarity to Smith’s situation.  This manufacturer wanted to cut MESCO out of the supply chain and deal directly with MESCO’s customers.  Bill must now decide the best response to this problem, including the use of information technologies to improve operating efficiencies and thus remain a viable competitor in the industry’s distribution network.