Journal of Case Studies (formerly Annual Advances in Business Cases) was established by the Society for Case Research (www.sfcr.org) to provide a continual flow of effective up-to-date cases to promote excellence in case research, writing, and teaching.The process for publishing in this journal is to email the case and teaching note to journalofcasestudies@gmail.com. Please follow the manuscript guidelines noted at http://www.sfcr.org/docs/SCR_Manuscript_Guidelines_for_Authors.pdf.Submissions are then double-blind peer reviewed and subject to additional revisions and reviews. Two issues of the journal are published each year, in May and November. Based on this process, acceptance rates are 20 percent as noted in Cabell's Directory of Publishing Opportunities.
Vol 36, No 2 (2018): Journal of Case Studies
Table of Contents
Editorial Board
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Editorial Board 2017-2018
Leigh W. Cellucci, Cara Peters, Jenyqua Young
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i-ii
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From the Editors
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Time to Say Goodbye
Cara Peters, Leigh W. Cellucci, Jenyqua Young
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1-7
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Abstracts
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A Tree Dies and a Pub Suffers
Steven Cox, Jim Foster, Tim Burson, John Repede
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8
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dusitD2 Hotel Constance Pasadena
Yang Zhang, Stephen J.J McGuire, Kern Kwong, Niyati Gosalia, Manika Tiwari, Neda Abousaidi
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9
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Forum Credit Union: Implementing a First-Time Home Buyer Program
Daniel H. McQuiston
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10
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General Motors: The ignition switch from hell
Isaac Wanasika, Suzanne L. Conner
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11
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If You Can’t Take the Heat, Get Out of the Kitchen: Calculating the Costs of a Fire at Southern Hospitality Inn
Christine Ladwig, Dana Schwieger, Raven Lawhorn
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12
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Managing Innovation without Managers: Valve Corp.
David Thornblad
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13
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Northflow Solutions, Inc.: Using ABC to create a new pricing model
Steven Johnson, Paul Brennan
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14
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Robin’s Risky Re-Do: A Services Marketing Challenge
Donna A. Smith, Timothy P. Brotherton
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15
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Scooterino: Ride Sharing in Rome
Aruna Chandra, Sandeep Bhowmick, Ayoub Chaabi, Brien Smith
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16
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Sears’ Spinoff of Lands’ End
Shane Van Dalsem
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17
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The Charlotte Hornets: Resurrecting a Brand, Rescuing a Franchise
Timothy E. Burson, William L. Sparks, Bradley W. Brooks
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18
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Cases
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A Tree Dies and a Pub Suffers
Steven Cox, Jim Foster, Tim Burson, John Repede
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19-21
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dusitD2 Hotel Constance Pasadena
Yang Zhang, Stephen J.J. McGuire, Kern Kwong, Niyati Gosalia, Manika Tiwari, Neda Abousaidi
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22-52
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Forum Credit Union: Implementing a First-Time Home Buyer Program
Daniel H. McQuiston
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53-65
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General Motors: The ignition switch from hell
Isaac Wanasika, Suzanne L. Conner
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66-81
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If You Can’t Take the Heat, Get Out of the Kitchen: Calculating the Costs of a Fire at Southern Hospitality Inn
Christine Ladwig, Dana Schwieger, Raven Lawhorn
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82-91
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Managing Innovation without Managers: Valve Corp.
David Thornblad
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92-107
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Northflow Solutions, Inc.: Using ABC to create a new pricing model
Steven Johnson, Paul Brennan
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108-114
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Robin’s Risky Re-Do: A Services Marketing Challenge
Donna A. Smith, Timothy P. Brotherton
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115-130
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Scooterino: Ride Sharing in Rome
Aruna Chandra, Sandeep Bhowmick, Ayoub Chaabi, Brien Smith
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131-143
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Sears’ Spinoff of Lands’ End
Shane Van Dalsem
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144-162
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The Charlotte Hornets: Resurrecting a Brand - Rescuing a Franchise
Timothy E. Burson, William L. Sparks, Bradley W. Brooks
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163-172
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